Tony Underwood B.Bus (QUT) MBA (Bond) CPA

World Moot Corp. Champion 2000 (Bond)

Associate, AMR Commercial Pty Ltd

Tony has recently joined AMR Commercial following 17 years of business ownership in the retail franchise industry. After selling the business into an ASX listed public company in 2007, Tony now wants to focus his efforts on teaching others, using his own business experience as a start. His areas of expertise include:

• Retailing (shopping malls)
• Franchising
• Retail leases
• Commercial law
• Operations and training manuals
• Marketing strategy and implementation
• Administration systems and work flow
• Finance
• Negotiation
• Sales techniques
• Interviewing
• Margins, mark ups, costs and profit
• Cash flows and accounting

Tony has a long term association with Bond University, both as a student and lecturer. He has used himself and his business as a real life case study in numerous classes; entrepreneurship, growth strategies, finance and family business.

Throughout his career, Tony has experienced the highs and lows that business can offer. He has a keen eye for peoples motivations and uses this intuition to build strong teams. Tony brings both experience and education to AMR Commercial.