The most common approach to marketing strategy is to focus first on market definition.

Using relevant variables such as age, income, etc. there is a process of segmentation.  Based on evaluation criteria such as expected returns, the marketing effort is refined and targeted.  Through promotions and advertising the business positions its products/services to reach the customer.

The AMR Commercial approach takes this model and adds new dimensions.  The focus is still on the customer but begins with defining several possible markets.  This can lead to adding partners and segments.  Through strategic partnerships, key stakeholder groups can be defined.  By considering all available means and resources and the concept of affordable loss, individual stakeholders can then be identified.

Considerations of route/time to market, overall costings and market potential and the ability to deal with contingencies are hallmarks of a well developed strategy.

A thoroughly researched marketing strategy is a valuable tool for all businesses.  In addition to guiding clients through this process AMR Commercial can assist in bringing focus and clarity and importantly help set parameters for meeting deadlines and budgets.