The most common approach to marketing strategy is to focus first on market definition.

Using relevant variables such as age, income, etc. there is a process of segmentation.  Based on evaluation criteria such as expected returns, the marketing effort is refined and targeted.  Through promotions and advertising the business positions its products/services to reach the customer.

The AMR Commercial approach takes this model and adds new dimensions.  The focus is still on the customer but begins with defining several possible markets.  This can lead to adding partners and segments.  Through strategic partnerships, key stakeholder groups can be defined.  By considering all available means and resources and the concept of affordable loss, individual stakeholders can then be identified.

Considerations of route/time to market, overall costings and market potential and the ability to deal with contingencies are hallmarks of a well developed strategy.

A thoroughly researched marketing strategy is a valuable tool for all businesses.  In addition to guiding clients through this process AMR Commercial can assist in bringing focus and clarity and importantly help set parameters for meeting deadlines and budgets.

Planning and implementation of a management system needs consideration of the business structure, legal and accounting practices, reporting requirements, geographic, political and economic constraints and of course financial outcomes and customer expectations.

Use of technology is integral and necessary.  It allows for vast chunks of data to be processed and analysed to produce meaningful and timely reports.

A typical management process looks at available resources and means to achieve prescribed outcomes and goals.  The manager must use existing personnel and resources to meet set targets.  The job role is often accentuated by compromise and fluctuating levels of satisfaction and performance.

Setting strategy brings new means to the project/job.  These may include changing or adding to the available resources.  The  goals are still preset and remain the only pass/fail benchmark.

Communication is the backbone of every management function.  Clear, precise and fair processes are obvious and critical factors.

AMR Commercial does not prescribe any one management style over another, but does promote relevant and current practices to maximise participation and effort.  AMR has the experience and expertise to work with business managers to identify, structure and implement appropriate systems to allow full utilisation of resources.

A first class plan is essential in assisting new ventures as they evolve from idea to reality, or to map out the future direction of an existing business.

The plan needn’t be overly long and certainly shouldn’t be written to fit a predetermined template.  It must be crafted and tailored to peak the interest of the intended audience.

Think of the scenario with a venture being hatched in the garage, looking for its first sale.  Compare this to a new business unit being planed for a multinational conglomerate.  Both need structure and funding, yet both have vastly different perspectives.  One will be pitched initially to family and friends, the other to a hardened board of directors.  And in between there is a myriad of other scenarios including the the need for professional investors, or further rounds of capital injection to fund growth, or the launch of an IPO.

Business planning in 2010 is about identifying the means at your disposal.  It is about exploring your identity, your knowledge base and your social networks to set the frame for possible outcomes.  It is about recognising a level of affordable loss (not just expected returns), building strategic partnerships and having contingencies to deal with unexpected events.

Through research, reflection, constant reviews and revision, business plans must present financial drivers and evidence of the venture’s credentials.

The AMR Commercial approach to business planning enables the consideration of multiple outcomes and encourages the exploration of possibilities.  It is about creating the future, not trying to predict it.  This process is integral (but not sufficient on its own) in bringing a new venture to fruition, or for an existing enterprise looking to the future.

The AMR Team, collectively, have over 25 years experience with Business Salvage and Insolvency and are rightfully proud of their impressive track record for sustained business turnaround. The Team has worked extensively in a large range of industries and for every size of small to medium enterprise.

They work closely with management, directors and business owners to quickly identify the key problems facing a business and develop strategy to rectify these problems. They continue to work closely with key management to support implementation of the agreed strategies. They are practical and hands-on in their approach.

The AMR team are business advisers and are not licensed Liquidators, Administrators or Receivers. Accordingly, the client can deal with the team in strict confidence.

The team is also very aware of the emotional stress that business difficulties can generate and provides significant levels of personal support to those affected, often at no further charge. Putting a business back together is only part of the equation.

Early intervention is important to improve the likelihood of a successful outcome but it is never too late to make a positive difference.

If you have concerns about your business, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it on 07 3394 1722 without delay.

These initial discussions will carry no cost or obligation but could quickly bring peace of mind.